Jason and Mark were talking in class, but so was everyone else. As they... Jason and...

  

Transcribed Image Text:

Jason and Mark were talking in class, but so was everyone else. As they... Jason and Mark were talking in class, but so was everyone else. As they continued to discuss their day's adventures, it suddenly became clear to them that the teacher was staring at them. They didn't realise that the class had been called to order and what was once only one conversation among many was now disruptive. Jason apologised quickly and the teacher resumed her normal activities. This is a good example of how a consumer's ability to detect a difference between two stimuli is O a. relative O b. absolute О с. embedded O d. negligible The local Harley-Davidson motorcycle outlet has special events on Saturday ... The local Harley-Davidson motorcycle outlet has special events on Saturday mornings. Vintage bikes are shown, food is served, and some people travel more than 100 kilometres on their Harleys to be there almost every Saturday morning. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a_________ product. O a. cult O b. fuzzy O c. consumer-generated O d. disposable Scott thought of himself as a very successful marketer. He created a campaign... Scott thought of himself as a very successful marketer. He created a campaign with a product logo that was very popular and which customers associated with a quality product. It was so popular that in a few months the logo began to appear almost everywhere. Instead of increasing sales of the product, the customer demand began to decrease as competitors' products became more successful. What characteristic of learning was ruining Scott's apparent success? O a. The logo produced only a fixed-ratio schedule of reinforcement that did not sustain sales, while Scott's competitors used a variable-ratio schedule. Customers confused Scott's logo with the logos of Scott's competitors, making cognitive learning incomplete. Over time the logo became boring, and customers punished Scott's company by buying competitors' products as a type of revenge for their boredom. O b. O c. O d. Too much repetition was decreasing the strength of the CS, thus leading to extinction of the learned relationship between the logo, the quality of the product and the association with Scott's company. Margot and her husband, Bill, only have one car, a hybrid, even though their ... Margot and her husband, Bill, only have one car, a hybrid, even though their lives would be easier if they had two cars. They often take public buses and choose to ride their bicycles instead of driving their own cars. Their consumer behaviour is influenced by the personality trait of O a. enjoyment of shopping O b. romanticism O c. O d. superstition pro-environment Jason and Mark were talking in class, but so was everyone else. As they... Jason and Mark were talking in class, but so was everyone else. As they continued to discuss their day's adventures, it suddenly became clear to them that the teacher was staring at them. They didn't realise that the class had been called to order and what was once only one conversation among many was now disruptive. Jason apologised quickly and the teacher resumed her normal activities. This is a good example of how a consumer's ability to detect a difference between two stimuli is O a. relative O b. absolute О с. embedded O d. negligible The local Harley-Davidson motorcycle outlet has special events on Saturday ... The local Harley-Davidson motorcycle outlet has special events on Saturday mornings. Vintage bikes are shown, food is served, and some people travel more than 100 kilometres on their Harleys to be there almost every Saturday morning. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a_________ product. O a. cult O b. fuzzy O c. consumer-generated O d. disposable Scott thought of himself as a very successful marketer. He created a campaign... Scott thought of himself as a very successful marketer. He created a campaign with a product logo that was very popular and which customers associated with a quality product. It was so popular that in a few months the logo began to appear almost everywhere. Instead of increasing sales of the product, the customer demand began to decrease as competitors' products became more successful. What characteristic of learning was ruining Scott's apparent success? O a. The logo produced only a fixed-ratio schedule of reinforcement that did not sustain sales, while Scott's competitors used a variable-ratio schedule. Customers confused Scott's logo with the logos of Scott's competitors, making cognitive learning incomplete. Over time the logo became boring, and customers punished Scott's company by buying competitors' products as a type of revenge for their boredom. O b. O c. O d. Too much repetition was decreasing the strength of the CS, thus leading to extinction of the learned relationship between the logo, the quality of the product and the association with Scott's company. Margot and her husband, Bill, only have one car, a hybrid, even though their ... Margot and her husband, Bill, only have one car, a hybrid, even though their lives would be easier if they had two cars. They often take public buses and choose to ride their bicycles instead of driving their own cars. Their consumer behaviour is influenced by the personality trait of O a. enjoyment of shopping O b. romanticism O c. O d. superstition pro-environment

Answer rating: 100% (QA)

The detailed answer for the above question is provided below Part 1 The correct answer is b absolute According to the passage Jason and Mark were able to detect the teachers stare indicating that thei... View the full answer