Java jacket is a company that was started to produce insulated cup sleeves. Many cofee shops use Java jackets awsleeves to insulate their paper coffee cups so their customers won't bumn their hands or drop their coftee cups becauthey are too hot. ihich of the following approaches to identifying an opporunty best desarbes how the idea for avJacket's cup sleeves originally came about?

Oobserving trends

Ostudying industry reports

Osolving a problem

Otalking to consumersOfnding gaps in the marketplace