Question $17(0\mathrm{.}25$ points$)$

Java Jacket is a company that designs and prints ads on the paper sleeves that go around hot coffee cups sold in coffee shops. To find clients to advertise on the sleeves, the company sent a representative to companies such as Warner Brothers,

eBay.com, and The Wall Street Journal to tell them how their ads on sleeves would give them inexpensive exposure to a large number of potential customers. How can Java Jacket's activities best be described?

$$ as mass communication

as personal selling

$$ as public relations

$$ as implicit communication