Question: Jenny is completing a segmentation, targeting, and positioning ( STP ) analysis for a video game development company. When she organizes the company's customers based

Jenny is completing a segmentation, targeting, and positioning (STP) analysis for a video game development company. When she organizes the company's customers based on whether they prefer nonviolence, low-violence, or high-violence games, which segmentation method is she using?
behavioral
demographic
geographic
benefit
psychographic
 Jenny is completing a segmentation, targeting, and positioning (STP) analysis for

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!