Question: Jenny is completing a segmentation, targeting, and positioning ( STP ) analysis for a video game development company. When she organizes the company's customers based
Jenny is completing a segmentation, targeting, and positioning STP analysis for a video game development company. When she organizes the company's customers based on whether they prefer nonviolence, lowviolence, or highviolence games, which segmentation method is she using?
behavioral
demographic
geographic
benefit
psychographic
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