Question: Laurie is completing a segmentation, targeting, and positioning ( STP ) analysis for a sporting goods company. When she organizes the company's customers based on

Laurie is completing a segmentation, targeting, and positioning

(

STP

)

analysis for a sporting goods company. When she organizes the company's customers based on whether they prefer to buy more economical equipment or higher

-

end equipment, which segmentation method is she using?

behavioral

geographic

demographic

benefit

psychographic

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