Question: JetBlues case study considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to
JetBlues case study considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue-typically viewed as a low-cost carrier (LCC)-made a move that is often considered antithetical to the LCC model. Specifically, JetBlue moved from a single aircraft type (i.e., the Airbus 320, or A320) to a fleet with two types of aircraft by adding the smaller Embraer 190, or E190. Assess the impact of this decision on JetBlue's operations strategy and business model. How should the reductions in aircraft capacity growth be spread across the two plane types?
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