Jill recently invented a new computer chip that employs different circuitry to consume far less energy than previous chips, and it requires special firmware that Jill coded herself. She has not sold the chip or publicly disclosed how she made it. She would like to start a business to commercialize the chip. She has already coined a term to use for a brand name, designed marketing materials, and secured a domain name. What should Jill do to protect these various items of intellectual property?