Jim was really struggling to figure out the problem with occupancy at Brookdale senior living.  He certainly had tried everything he could to get the sales force more motivated; he had built new commissions plans that included bonuses and trips for the top 100 sales people in the company based on occupancy rates in their communities. Meanwhile marketing was tooting its horn that leads were up from the website and call center so obviously its marketing campaigns were working.  Jim had a little bit of data at his fingertips that he was using to try to figure out the problem. The table below shows the lead sources and conversion rates from last few quarters as well as some data on different types of customers that consider Brookdale.

 

	# of Leads	# of Scheduled Community Visits	# of No Shows	# of Move-ins from Community Visits	# of Residents Still in the Community  After 90 Days
Call Center/ Website	2,489	1,493	597	134	100
A Place For Mom	1,935	1,451	362	217	119
Walk-Ins	1,106	995	250	149	119

 

The point here is  to solve problems & merely help define the problems that Jim might need to tackle.

Answer rating: 100% (QA)

Based on the given information there are several potential problems and areas that Jim may need to address to improve occupancy at Brookdale senior li... View the full answer