Question: jisclssion points 1 The main problem a company has when it repositions a product is the changing of consumer perceptions. Discuss this statement in relation
jisclssion points
The main problem a company has when it repositions a product is the changing of consumer perceptions. Discuss this statement in relation to Carnival Cruise Line.
Carnival Cruise Lines has had to change the product considerably to attract new market segments. Give an outline of this product development process, and highlight the most important features of this programme.
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