Question: JKL Enterprises is implementing a balanced scorecard to measure its performance. The following strategic objectives and measures are identified: Perspective Strategic Objective Measure Financial Increase
JKL Enterprises is implementing a balanced scorecard to measure its performance. The following strategic objectives and measures are identified:
Perspective | Strategic Objective | Measure |
Financial | Increase profitability | Return on investment (ROI) |
Customer | Improve customer satisfaction | Customer satisfaction index |
Internal Process | Enhance operational efficiency | Cycle time reduction |
Learning & Growth | Develop employee skills | Employee training hours |
Required: a. Identify two additional strategic objectives and corresponding measures for each perspective. b. Explain how the balanced scorecard can help in strategic decision-making. c. Discuss the challenges of implementing a balanced scorecard in an organization.
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