Joe is a new property manager for Capital City Apartments. He is in the process of establishing rental rates for the units. What is Joe's basic concern in setting the rates? Question 3 options: That income from the rent covers expenses and provides a fair return on the investment That the rates are not too low compared to the prevailing rental rate for the area That the rates are not too high compared to the prevailing rental rate for the city The current level of vacancy in other apartment complexes in the area