Joe is studying consumer behavior. He realizes that many consumers in the marketplace are familiar with the brand McDonald's and what it stands for and also have an opinion about it. Joe concludes that McDonald's therefore has considerable brand

		depth.
		awareness.
		extension.
		equity.

Social Media apps such as Instagram and Facebook are of little importance to Marketing today,

True

False

Which of the following is NOT a positioning method commonly used by firms?

		Symbols
		Value Proposition
		Self-values
		Competition

After purchasing a new pair of expensive dressy shoes, Joanne starts experiencing regret or buyer's remorse for spending so much on an impractical shoe. Joanne's psychological state can be described as:

		post purchase situational risk
		post purchase cognitive dissonance
		Post purchase satisfaction
		purchasing evaluative risk

Becca is a marketer for a company. The differences in climate and weather create opportunities for Fortune and her company to employ

		benefit segmentation.
		geographic segmentation.
		psychographic segmentation.
		concentrated targeting.

You are given a survey with many questions. Please identify which of the following answers is an unstructured question?

		"On a scale from 1 to 5 (with 1 being very unimportant and 5 being very important), how important is fragrance when choosing a shampoo?"
		"Were you happy with the quality of the shampoo you purchased (Yes/No)?"
		"How satisfied were you with your last shampoo purchase: very unsatisfied, unsatisfied, neutral, satisfied, or very satisfied?"
		"What are the most important characteristics for choosing a brand of shampoo?"
		"How many brands of shampoo have you purchased in the past year: 0, 1, 2, 3, 4, 5, or more than 5?"

Lauren is constantly checking to see if the toys she picked out at the store for her great nephew Mac are safe before she purchases them. Lauren is focused on the

		financial risk
		psychological risk
		social risk
		Physiological risk

We learned that when airlines like United Airlines developed frequent-flyer programs, they were among the first companies to embrace

		geographic segmentation.
		convenience segmentation.
		lifestyle segmentation.
		loyalty segmentation.