John is a market research consultant for KapConsulting He has just recommended a strategy to a client where product variants are developed to appeal to different segments of the market or to satisfy customers' needs for variety What type of strategy has John recommend to the client John is a marke...

John has recommended a product differentiation strategy to the client This strategy involves d ...

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John is a market research consultant for KapConsulting. He has just recommended a strategy to a client where

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Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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