John opened a new bookstore and drafted a business plan. He described in detail the store's strategic plan, but no one seemed to be interested in his books due to the popularity of e$-$reading. To attract customers, John decided to also give out candles with each book purchase. The candles turned out to be a big success. John now operates a small candle shop in his town and abandoned the idea of opening a bookstore. This is an example of what strategy?

$$ Emergent

Intended

Deliberate

Realized

AirBnB revolutionized the travel industry as regular homeowners were able to offer their spaces for rent as a bed$-$and$-$breakfast stay. With the growth in popularity of AirBnB's business, as travel began to increase, so did their success. AirBnB then began to offer travel attractions and excursions on their platform in addition to AirBnB stays. This offering reflects which strategy?

Intended

Emergent

Realized

Unrealized