Question: John opened a new bookstore and drafted a business plan. He described in detail the store s strategic plan, but no one seemed to be

John opened a new bookstore and drafted a business plan. He described in detail the store s strategic plan, but no one seemed to be interested in his books due to the popularity of e-reading. To attract customers, John decided to also give out candles with each book purchase. John now operates a small candle shop in his town and abandoned the idea of opening a bookstore. This is an example of what strategy?

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