Question: John's surfboard shop has a long - term relationship with two surfboard makers that produce similar products. John is using parallel sourcing. cross - selling.

John's surfboard shop has a long-term relationship with two surfboard makers that produce similar products. John is using
parallel sourcing.
cross-selling.
product bundling.
vertical integration.
horizontal integration.
 John's surfboard shop has a long-term relationship with two surfboard makers

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