Question: johnson and johnson case sudy 1 . Explain Johnson & Johnson s level and type of diversification. Justify your answer. ( 8 marks ) 2

johnson and johnson case sudy

1 .

Explain Johnson & Johnson

s level and type of diversification. Justify your answer.

(8

marks

) 2 .

Explain the concept of internal capital market allocation and outline two ways in which Johnson & Johnson is using this to achieve financial economies.

(10

marks

) 3 .

Discuss Johnson & Johnson

s motive to vertically integrate within its business sector

(

)

and state the benefits of doing so

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