JOURNAL ASSIGNMENT BUSI 2230 WINTER 2021 You will be expected to keep a journal, beginning Monday, March 1), of your observations of the marketing activities you are exposed to in your daily life. You must make at least three (3) entries per week for a period of five weeks ending April 4 for a total of fifteen (15) entries The journal entries can include information on purchase decisions you make or you observe others make, ads you hear, read or watch or discussions you have about products or services, Each entry must relate the incident you observe to the concepts we are studying in class. You must tie each entry to a marketing principle, not simply describe, for example, an advertisement you might have seen. Completed journals should be submitted turned in on April 7 no later than 5:00pm and will be worth 20% of your course mark. Marks will be based on your ability to place a concept label on a purchase decision, advertisement or activity, explain the rationale for the label and link it to principles we have studied in class. Sample Journal Entries 1 On October 1st I viewed a television commercial from Gallery 1 Furniture in Dartmouth. Gallery 1 states they now offer a comprehensive Five Year Limited Warranty. No other furniture store offers a similar warranty In this high involvement type purchase, Gallery 1 does a great job of reducing consumer risk through strategies designed to reduce the consequences of failure in purchasing from Gallery 1. JOURNAL ASSIGNMENT BUSI 2230 WINTER 2021 You will be expected to keep a journal, beginning Monday, March 1), of your observations of the marketing activities you are exposed to in your daily life. You must make at least three (3) entries per week for a period of five weeks ending April 4 for a total of fifteen (15) entries The journal entries can include information on purchase decisions you make or you observe others make, ads you hear, read or watch or discussions you have about products or services, Each entry must relate the incident you observe to the concepts we are studying in class. You must tie each entry to a marketing principle, not simply describe, for example, an advertisement you might have seen. Completed journals should be submitted turned in on April 7 no later than 5:00pm and will be worth 20% of your course mark. Marks will be based on your ability to place a concept label on a purchase decision, advertisement or activity, explain the rationale for the label and link it to principles we have studied in class. Sample Journal Entries 1 On October 1st I viewed a television commercial from Gallery 1 Furniture in Dartmouth. Gallery 1 states they now offer a comprehensive Five Year Limited Warranty. No other furniture store offers a similar warranty In this high involvement type purchase, Gallery 1 does a great job of reducing consumer risk through strategies designed to reduce the consequences of failure in purchasing from Gallery 1