Journal Entry $5$: Chapter $8$: Attitude and Persuasion A$*$

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dueFeb $11$

Consumer Behavior Journal

To help integrate what you are learning each week. as well as to help you illustrate your growing subject matter expertise, you'll complete a weekly

diary$-$style post that describes how you have personally experienced one or more of the concepts from each week's topic., For example, in week $3$ the

topic is perception. A sample journal entry could focus on what characteristics of roadside billboard ads attract your attention and why.

Your weekly journal entries should go beyond merely repeating or summarizing what was covered in the chapter or video. They should show provide

detailed description of the consumer information processing and$/$or decision$-$making event. Use of correct, relevant terms related to the week's

topic is REQUIRED.

Underline or bold the terms used

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A successful Journal Entry$-$willinclude:

$1.$ Definitions of one or more personally experienced concepts from the current week.

$2.$ Description of how you experienced this topic in the marketplace, How did$-$you see the concept in marketing$/$business practice or your own

experiences as a consumer? Include an example

$3.$ What would you do to improve the company or brand's use of the concept to affect consumers?