Journal Entry $1$: Chapter $1$: Introduction to Consumer Behavior At

due Jan $14$

$75$

Consumer Behavior Journal

To help integrate what you are learning each week, as well as$.$ to help you illustrate your growing subject matter expertise, you'll complete a weekly

diary$-$style post that describes how you have personally experienced one or more of the concepts from each week's topic. For example, in week $3$ the

topic is perception. A sample journal entry could focus on what characteristics of roadside billboard ads attract your attention and why.

Your weekly journal entries should go beyond merely repeating or summarizing what was covered in the chapter or video. They should show provide

a detailed description of the consumer information processing and$/$or decision$-$making event. Use of correct, relevant terms related to the week's

topic is REQUIRED.

Underline or bold the terms used.

A successful Journal Entry will include:

$1.$ Definitions of one or more personally experienced concepts from the current week.

experiences as a consumer? Include ane this example. topigi in the marketplace.

$2.$ Description of how you experienced

Howe did yous see thec Concept in marketing$/$ business practice or your own

$3.$ What would you do to improve the company or brand's use of the concept to affect consumers?