1.1: Select an organisation and propose a new product or service idea. Also provide a list...

 

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1.1: Select an organisation and propose a new product or service idea. Also provide a list of ideas to choose from with their pros and cons specific to current International Market demand. 1.2: Discuss the process of choosing a new product/service- brainstorming, costing, test marketing, revenue forecasts, feasibility study, cost- benefit analysis, BCG and Ansoff matrix, gap analysis, value chain analysis. 1.3: List and explain different testing methods applicable on the current market with their advantages and disadvantages. 1.4: Justify the selection technique for the chosen product/service for the organisation. 1.5: List and explain the ethical and CSR issues that may arise for the chosen product/service. 1.1: Select an organisation and propose a new product or service idea. Also provide a list of ideas to choose from with their pros and cons specific to current International Market demand. 1.2: Discuss the process of choosing a new product/service- brainstorming, costing, test marketing, revenue forecasts, feasibility study, cost- benefit analysis, BCG and Ansoff matrix, gap analysis, value chain analysis. 1.3: List and explain different testing methods applicable on the current market with their advantages and disadvantages. 1.4: Justify the selection technique for the chosen product/service for the organisation. 1.5: List and explain the ethical and CSR issues that may arise for the chosen product/service.