Jupiter is a company which assembles electronics parts to create televisions. The company recently received word that one of its major suppliers of a central component was raising prices. Jupiter faced several options, one of which was to try to raise prices for its products. If implemented, this option is likely to

		enable Jupiter and its distribution channel members to reduce their gross margins and boost profit.
		allow Jupiter to pass along the cost increase to customers since it is relatively easy to change price compared to other marketing mix variables.
		negatively affect brand perception of Jupiter if its competitors also end up raising price for their product.
		make it necessary to offer aggressive discounts in order to keep the product affordable for consumers.
		none of the listed options.