Xcel is a company which assembles electronics parts to create music players for consumers (MP3s, car audio systems, etc.). The company recently received word that one of its major suppliers of a central component was raising prices. Xcel faced several options, one of which was to try to raise prices for its products. If implemented, this option is likely to Select one: a. affect brand perceptions if competitors also raise prices for comparable products. O b. force the company to offer aggressive discounts in order to keep the product affordable for consumers. c. none of the listed options. O d. allow the company to pass along the cost increase to customers since it is relatively easy to change price compared to other marketing mix variables. e. allow the company and distribution channel members to reduce their gross margins and boost profit