Just a confusing question, please help!

Generic Strategies: A Taste for Strategy Return to Activity Score Research Restaurant Proposals Jack's Proposals Materials Maria proposals for you today for your next concept. We've given each a name for now, but those are just placeholders. Jack's Best Burgers Menu High quality menu items Increased expenses for food costs Better tasting food Basic idea: gruyere instead of cheddar Let's start with Best Burgers. Here's a handout with some details, what are your initial impressions? Maria Initially, I like this concept, but I'm curious about your take. Here's how I'm thinking we could differentiate. Customer Service High touch customer service Higher ratio of staff to customers Increased costs of fixing any problem Basic idea: whatever the customer wants, the customer gets Jack Which of these proposals will help us create the most value for customers? Jack Partnerships Locate near entertainment businesses that drive customers to us Save marketing expenses through partnerships Spend more money on a better location Basic idea: if they're already out, they might as well eat Menu Partnerships Customer Service