Just a reminder that you may either complete this assignment, which is one way, firms can be more intentional and transparent about their CSR polices and practices, or the case analysis focusing on sustainability $($Logitech$).$ After listening to the lecture, watching the video $($Lisa Geason$-$Baur$)$ about B corps and doing the readings, you will write a letter to the CEO of your firm, providing advice about whether or not your firm should become a B corp.

Required Readings: Danone North America: The World's Largest B Corporation $($in the Harvard Packet$)$

Fall$2020-$The B Corp Movement Goes Big

You need to discuss some of the recent criticisms of CSR$,$ what are some of its$$ shortcomings. $($at least three$)$

Then identify and discuss the general strategic benefits and costs associated with becoming a B corporation. $($Provide at least two strategic benefits and two strategic costs$)$ Make sure to provide some examples of other firms taking this path to substantiate your points, in terms of the benefits and the costs.

In addition, discuss the strategic benefits and costs that Danone incurred as a multinational trying to become a B corporation $($all of its subsidiaries$).$ Again, provide at least two strategic benefits and two challenges. Also briefly mention, some of the ongoing challenges that the firms in terms of moving forward with its B certification process.

What do you think that the B lab learned from this experience, which might be helpful for other large companies making this transition. And briefly, discuss the role of consumers in the B certification process, and the challenges of increasing consumer awareness.

Specify the criteria $($at least four criteria$)$ that a CEO should use in deciding whether or not to become a B corp. Part of this discussion should focus on the impact on the firm$$s key stakeholder relationships and$/$or pressing social issues. If your company is a publicly traded firm, you need to directly address this challenge explicitly, and you may need to provide examples of other firms.

Provide your final advice about your firm becoming a B corporation and your rationale for your advice. $($you may need to draw from discussions about external pressures on firms$/$ businesses of the future$).$