just illustrate it is only a scenario

a) Explain the likelihood of buyers of Cherry Ripe, purchasing Cadbury Dairy Milk (a bigger brand) and Turkish Delight (a smaller brand). Which expected pattern does this relate to? Please explain your answer. (4 marks) b) It is found that Cherry Ripe and Bounty seem to share more customers than expected for their size (Cherry Ripe buyers are more likely to buy Bounty even though it is a much smaller brand). Explain what this is called and why this would be occurring. Please discuss two marketing implications of this expected pattern. (6 marks)