Question: just need an example :) You are R. J. Patton, a sales representative for Midland Medical Supplies. Like most of the other 38 Midland reps,
just need an example :)
You are R. J. Patton, a sales representative for Midland Medical Supplies. Like most of the other 38 Midland reps, you are on the road three or four days a week, promoting your products to hospitals, clinics, and physicians in private practice. Three years ago, Midland purchased 8-pound laptop computers for all sales reps. These computers simplified your job immensely, especially in terms of filing call reports. Each evening in your hotel room, you keyboard the report, showing to whom you spoke, their experiences with your products, what features they'd like to see changed, and the like. You then submit these reports, along with actual orders, electronically to headquarters via the computer's built-in modem. It occurs to you that you could be more productive by replacing your bulky laptop with a notebook computer and built-in portable printer. That way, whenever a customer wanted a specification sheet for a new product, you could electronically retrieve the information from the company's mainframe computer and print it out on the spot for the customer. You're sure you'd get additional sales as a result, The specific system you're interested in is the Canon NoteJet, a Pentium-based notebook computer that has a built-in modem and ink-jet printer. The entire system weighs just 7.7 pounds and sells for $1,899 with 256 MB of RAM and a 10 GB hard disk drive. The only problem is that you don't know what to do with your present laptop computer. There's not much demand for used laptops, especially for three-year-old 8-pounders. Actually, that's not the only problem. You are a fairly new sales rep-you've only been with the company for a year. You've never met personally with Charles Rood, national sales manager, only seen him once or twice at large gatherings. You have heard, though, that he's not a big fan of technology. Still, you think notebooks would be a good investment for all sales reps. Send a letter to Mr. Rood trying to sell him on the idea. He is located in Midland's office at Midland Medical Supplies, 1642 Atlantic Avenue, Youngstown, OH 44555. (Make up an address for Patton he is at another of Midland's locations.)
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