Question: Write a letter following a proper letter format Writing a Bad-News Letter PROBLEM You are Charles J. Redding, national sales manager for Midland Medical Supplies.

Write a letter following a proper letter format Write a letter following a proper letter format
Writing a Bad-News Letter PROBLEM You are Charles J. Redding, national sales manager for Midland Medical Supplies. You have received a memo from O. B. Presley, a sales representative, asking that the com- pany purchase a new notebook computer with built-in printer (the Canon Notelet) for all sales reps. You have, of course, considered all kinds of options to make the sales representatives more productivenotebook computers with built-in printers, cellular telephones for their cars, computerized answering and call-forwarding services, and the like. The fact is that your firm simply cannot afford these items for every sales rep- resentative. Also, some of the less energetic representatives clearly do not need them. Instead, your company's philosophy is to pay your representatives top salary and com- mission and then have them purchase out of their commission earnings whatever ex- tra devices or services they deem worthwhile. You have checked with your purchasing department and found that your corpo- rate price for the Canon Notejet is $1,350, instead of the retail price of $1,999 quoted by Presley. You would be happy to have the company purchase this machine for Pres- ley and deduct the cost from his commission check. Even though Presley will be disap- pointed in what you have to say, send him a memo conveying this information. PROCESS Compose a few paragraphs describing how you solved this problem. In narrative form, provide information such as the following: 1. What is the purpose of your letter? 2. Describe your audience. 3. Will you use a direct or an indirect organizational plan? 4. What attributes should your opening sentence have? 5. What attributes should the refusal sentence have? 6. When and how will you discuss your counteroffer? 7. What attributes should your closing paragraph have? 8. How can you use the "you" attitude and positive language throughout your letter

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