Question: just need help how would u guys answer these question Workshop 5 As a group we decided to do DTC which is direct to consumer

Workshop 5 As a group we decided to do DTC which is direct to consumer sales which is the best choice for online sales channels that we can sell our product. Our product will be sold directly from our website at sunnyts.com.au. We have chosen to do this over relating due to the fact that the segment of industry revenue with the largest growth is online llquor sales. We decided to start our prices off low, that will be operating at a loss to get people hooked on our product and once a customer base is built we will increase the cost, in our pricing we have also taken into consideration the production costs, competition and external factor and consumer perception of product value. Workshop 5 requirements (Recommended slides forma Using your cocktail or Mocktail from workshop 4: - Cover page with poicture ofyour Cocktail or Mocktail brand \& logo. - Contribution page - Al student first and last names student numbers - Pricing and sales forccasting spreadsheet (I-2) - Explain in what ycar you will becak-cven in your forecast. - Explais some of the key costs and their implications on revenuc andior protir? - Distribuaion strategy and channel type used + Outline and explain distribution strategies (1-2) - Creale 2 comumunication objectives for your CocktailMocktait fice. HiandProdoct awareness, increase sales, ele) - Based on the above objectives, create 2 digital advertisements for your product an social media platformb(s) + Keep in mand your tarmet avdience - The tagget market you selected in workshop 4! + What advertising channels (ie. Social media platfonn(s)) you will use \& w wy? - How will Ads achicvo the coenrunication objoctives above? Workshop 5 As a group we decided to do DTC which is direct to consumer sales which is the best choice for online sales channels that we can sell our product. Our product will be sold directly from our website at sunnyts.com.au. We have chosen to do this over relating due to the fact that the segment of industry revenue with the largest growth is online llquor sales. We decided to start our prices off low, that will be operating at a loss to get people hooked on our product and once a customer base is built we will increase the cost, in our pricing we have also taken into consideration the production costs, competition and external factor and consumer perception of product value. Workshop 5 requirements (Recommended slides forma Using your cocktail or Mocktail from workshop 4: - Cover page with poicture ofyour Cocktail or Mocktail brand \& logo. - Contribution page - Al student first and last names student numbers - Pricing and sales forccasting spreadsheet (I-2) - Explain in what ycar you will becak-cven in your forecast. - Explais some of the key costs and their implications on revenuc andior protir? - Distribuaion strategy and channel type used + Outline and explain distribution strategies (1-2) - Creale 2 comumunication objectives for your CocktailMocktait fice. HiandProdoct awareness, increase sales, ele) - Based on the above objectives, create 2 digital advertisements for your product an social media platformb(s) + Keep in mand your tarmet avdience - The tagget market you selected in workshop 4! + What advertising channels (ie. Social media platfonn(s)) you will use \& w wy? - How will Ads achicvo the coenrunication objoctives above
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