k Tech Trends in Mobile Retailing How do you use your phone when shopping in stores? To look up prices of items in other stores or online? To search for better alternatives? To take photos of items and send them to others for feedback? As you learned in this chapter, consumers' phones have become a much bigger part of the shopping and retail experience. This activity is important because more and more brands are taking note of this shift in consumer behavior and are adopting new mobile-retailing-friendly practices to keep up. As a future (or current) professional in consumer behavior and retailing, it's vital that you know current trends. The goal of this activity is to demonstrate your understanding of these new trends in the mobile retailing environment. Match the description of the activity by the brand to the mobile retailing trend it best describes. 1 3 5 Push-based app Shopping with Social Media Artificial Intelligence (AI) 2 4 6 One-click mobile payments Augmented Reality (AR) In-store beacon and mobil