Tech Trends in Mobile Retailing

How do you use your phone when shopping in stores? To look up prices of items in other stores or online? To search for better alternatives? To take photos of items and send them to others for feedback? As you learned in this chapter, consumers' phones have become a much bigger part of the shopping and retail experience.

This activity is important because more and more brands are taking note of this shift in consumer behavior and are adopting new mobile$-$retailing$-$friendly practices to keep up$.$ As a future $($or current$)$ professional in consumer behavior and retailing, it's vital that you know current trends. The goal of this activity is to demonstrate your understanding of these new trends in the mobile retailing environment.

Match the description of the activity by the brand to the mobile retailing trend it best describes.

$1$

In$-$store beacon and mobile ad

$2$

Shopping with

Social Media

$3$

Augmented Reality

$($AR$)$

$4$

Artificial Intelligence

$5$

Push$-$based app

One$-$click mobile

payments payments

Match each of the options above to the items below.

Warby Parker, an online American retailer of trendy prescription glasses and contact lenses, allows consumers shopping on its website to virtually try on glasses to see how they will look on their own face.

ASOS, an online fashion retaller, provides consumers who shop in their app and have put items in their cart with automatic back$-$in$-$stock notifications if an item that was in their cart becomes avallable again.

CVS Pharmacy delivers real$-$time customer service notifications to consumers using their phones in CVS stores with reminders to pick up prescriptions or alerting them to deals in the store on products they've shopped for previously: