Kadky high school research aimed to find out differences between fashion consumer segments developed by using the fashion leadership concept. Data were collected from a sample of 120 people who are a member of at least one private sale site. Participants were asked to complete a survey posted on a website. To determine the participants level of fashion leadership, responses to 12 questions (e.g., I often influence people's opinion about fashion clothing and I often persuade others to buy the fashions that I like) measured on a seven-point scale were averaged. Firstly, participants were divided into three groups based on their level of fashion leadership: followers, opinion leaders, and innovators. Then, to compare these three groups, a series of analyses were conducted. Results showed that the three fashion consumer groups did not significantly differ from each other in terms of their demographic characteristics.

Which type of research design was implemented? Explain

Which type of data collection technique was used? Explain