This recent university research aimed to find out differences between fashion consumer segments developed by using the fashion leadership concept. Data were collected from a sample of 100 people who are a member of at least one private sale site. Participants were asked to complete a survey posted on a website. To determine the participants level of fashion leadership, responses to 10 questions (e.g., I often influence people's opinion about fashion clothing and I often persuade others to buy the fashions that I like) measured on a seven-point scale were averaged. Firstly, participants were divided into three groups based on their level of fashion leadership: followers, opinion leaders, and innovators. Then, to compare these three groups, a series of analyses were conducted. Results showed that the three fashion consumer groups did not significantly differ from each other in terms of their demographic characteristics. 1-)Which type of research design was implemented? Explain briefly. 2-)Which type of data was used: primary or secondary? Explain briefly. 3-)Which type of analysis can be used to compare these three segments in terms of online purchase frequency (measured at interval scale)? 4-)Which type of data collection technique was used? Explain briefly. 5-)Which type of research design was implemented? Explain briefly.