Kahneman$$s Thinking Fast and Slow talks about System $1$ & $2$ thinking, and what you learn about the many cognitive biases provides insights into why we are so poor at asking questions $($understanding the problem$)$ and making good $($responsible$)$ decisions.

Thinking about strategy and the Jetpack business, what are some of the potential ways that your $$thinking$$ may have impacted your strategic decisions? Reflect back at your $$assumptions$$ surrounding the choices you made, how would you approach them differently with your new awareness?