Kamiza.lk is an online men's clothing store. Current operations of the business are carried out in the Gampaha area. While there are many Men's shirt brands in the local market Kamiza focuses on a niche market where the focus goes to selling linen shirts with an affordable price. The owner of the small business enterprise struggling to find the right customer and increase sales numbers. Currently, he delivers his product all island and he is looking at customers who can afford linen shirts. Therefore, the age between 25-45 male audiences is his primary target audience.

 Identifying the customer profile for Kamiza.lk and clearly defining demographic profile, social profile, media behavior and digital touchpoints