Question: Katie To answer that question, we need to go through the price setting process. The first thing we need to do is Soniya * Identify

Katie
To answer that question, we need to go through
the price setting process. The first thing we need
to do is
Soniya *
Identify the pricing objective and constraints.
Katie
Exactly, let's get started!
Ok. So what should our pricing objective be?
survival pricing focused
volume/sales focused
profit focused

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