Keep it brief.

Do it on this commercial below:

https://www.youtube.com/watch?v=Cj6AUuRs1A4

Part 2: Motivation Analysis

Answer the following questions by referring to supportive material from reputable sources. Your answers must incorporate key concepts and processes relating to motivation.

What are they doing to appeal to their target audience?

What are the types of needs being addressed? Consider key course concepts to answer this question.

Describe the motivational approaches deployed by the brands in the commercials, including, but not limited to, the type of appeal.

Part 3: Perception Analysis

Answer the following questions by referring to supportive material from reputable sources. Your answers must incorporate key concepts and processes relating to motivation.

Consider the five senses. Are they used? How are they used?

Consider the selection factors. What will consumers notice, perceive?

How does the brand utilize concepts of human perception to convey its message? Demonstrate solid use of terminology from the course or other references.

Part 4: Brand Personality

Describe the brand of the product or service highlighted in the commercial. Use adjectives and vivid words to describe the brand identity.

What elements of the commercial advertisement convey the brand?

Describe the brand personality being conveyed. Demonstrate solid use of terminology from the course or other references.