Question: Keeping an eye on competitors using digital data is a growing use case for many organizations. Free tools from Google Analytics, Hubspot, and SimilarWeb can

Keeping an eye on competitors using digital data is a growing use case for many organizations. Free tools from Google Analytics, Hubspot, and SimilarWeb can provide competitor website and audience profile data. What sorts of questions can these data sources answer? Choose one.

Which audience segments are competitors reaching that you are not?

What types of content are people engaging with on your competitors owned properties?

What are people saying in social media about your competitors?

What is the sentiment toward your competitors in social media?

Keeping an eye on competitors using digital data is a growing

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