Keith is a marketer at an old$-$line firm that operates with very traditional values and procedures. Which of the following is an example of a new technology creating competitive challenges for traditional methodologies?

Question $44$ options:

a$)$

Amazon providing unprecedented access to books, reducing the need for bookstores

b$)$

Expedia and other travel websites nullifying the need for travel agents

c$)$

All of the answer choices are correct.

d$)$

Uber and Lyft competing with traditional taxicabs