Question: Kellog's is thinking about introducing a new cereal brand. Marketing and development of the brand will cost 15.5 million dollars today. In year 1&2, the

Kellog's is thinking about introducing a new cereal brand. Marketing and

Kellog's is thinking about introducing a new cereal brand. Marketing and development of the brand will cost 15.5 million dollars today. In year 1&2, the new cereal will generate 5 million dollars in cash. In years 3 \& 4 , the new cereal will generate 6 million dollars in cash. Kellog's reinvestment rate is 6%. What is the MIRR of this project

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