Question: Kellog's is thinking about introducing a new cereal brand. Marketing and development of the brand will cost 1 2 . 5 million dollars today. In

Kellog's is thinking about introducing a new cereal brand. Marketing and development of the brand will cost 12.5 million dollars today. In year 1&2, the new cereal will generate 5 million dollars in cash. In years 3&4, the new cereal will generate 6 million dollars in cash. Kellog's reinvestment rate is 7%. What is the MIRR of this project?
Kellog's is thinking about introducing a new cereal brand. Marketing and

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