kerer to scenario $1\mathrm{.}3.$ Dylan has asked you, a marketing consultant, to give him advice. He cannot understand how a cybersecurity company with the best product offering in the industry could get such low satisfaction ratings simply because the customer service is not up to par. You suggest that Dylan has a narrowly defined view of the company's product offering. You tell Dylan that successful marketers should define their products as what they $q,$

$$ make

$?$

deliver

$60$

$..$

$$

$$

$$ cost customers

produce

do to satisfy customers