Question: ket is certainly declining, but it is happening at slow and steady rate. There are some pockets of demand. The firm has a strong competitive

ket is certainly declining, but it is happening at slow and steady rate. There are some
pockets of demand. The firm has a strong competitive position and a strong resource base.
What is the best suited for the firm?
Question 15 options:
stay as a profitable survivor
to invest and grow
do mass-marketing
be a nicher

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