Question: key account Management 6th edition by peter cheverton Case Study - Persistence Pays Off 1. Review the case on pages 172 - 173 of our

key account Management 6th edition by peter cheverton

Case Study - Persistence Pays Off 1. Review the case on pages 172 - 173 of our textbook. Based on Chapter 8, what relationship model did the Key Account manager use for this manufacturing services company? 2. Could they have employed any other relationship model to achieve the same outcome

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