Question: KEY ACCOUNT MANAGER CHALLENGE! HELP! use map below. You are the Key Account Manager for a toy design agency partner of Hasbro Your company has

KEY ACCOUNT MANAGER CHALLENGE! HELP! use map below. KEY ACCOUNT MANAGER CHALLENGE! HELP! use map
KEY ACCOUNT MANAGER CHALLENGE! HELP! use map
You are the Key Account Manager for a toy design agency partner of Hasbro Your company has been serving Hasbro for 12 years, creating new toy concepts for sale primarily during holiday season (when over 75% of all toys are purchased.) Having listened to the CEO interview, it is clear that Hasbro is evolving its strategy to create content in addition to products... Your company has a strong product capability but has not done much in the way of content creativity and development... How would you put together a "evolved plan" for your company to ensure consistent revenue growth serving this customer? Create a two page PowerPoint with your team or on your own that addresses this challenge...!5 EC Points! Key account planning can be a winding road, information discovery, decision influencer and makers profiles, how to implement the plan... Account Overview Define all the important information about your chientant to your plan Implementation Are actionowand Hoeden 6 N Objectives What does your dent Want to achieve and how We be measure 7 Review want Yout nach Change Management Evaluate the chance Force red Anal 5 Final Goal Solution Identify the potarnal Short woude Action Plan Decide a course of action and needed to achievo Key Account Planning low this forproof

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