Key elements of a case study include a Problem, a Solution, and a Result. Keeping these elements in mind, watch both Stanford University Entrepreneurship Corner videos featuring David Neelman from JetBlue and the Rizescu article before answering the following:

• Describe the problem(s) experienced at JetBlue (through the lens of any commercial airline striving to remain competitive). How has Neelman addressed challenges via organizational culture?
• Describe Neelman's solution to make a successful organizational culture. How important is culture to the success of an organization such as JetBlue?
• Describe the results of Neelman's efforts to make a unique organizational culture as well as customer experience.

Links:

https://ecorner.stanford.edu/videos/jetblue-establishing-organizational-structure-and-culture/

https://ecorner.stanford.edu/videos/defining-the-jetblue-experience/