Question: KFC experienced a rough start in the Chinese market when it translated its popular tag line, finger - lickin' good, into Chinese characters meaning, eat

KFC experienced a rough start in the Chinese market when it translated its popular tag line, "finger-lickin' good," into Chinese characters meaning, "eat your fingers off." This example demonstrates the importance of pursuing a global strategy of _______.
one brand name everywhere
localization
adaptation and modification
different brand names in different markets

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