Question: KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu. To understand the receptivity

KFC is trying to understand whether they should launch the 'Double Down' Sandwich as a regular featured item on the menu. To understand the receptivity to the product in the first place, KFC offers the Double Down for sale:

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25

07

Multiple Choice

to a unidimensional target market.

in a defined area.

exclusively to company employees.

to as broad a geographic region as possible.

KFC is trying to understand whether they should launch the 'Double

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