Question: KFC needed to shift perceptions among new or lighter users in order to grow the brand, meaning it couldnt rely on existing customers accepting the

KFC needed to shift perceptions among new or lighter users in order to grow the brand, meaning it couldnt rely on existing customers accepting the old fries. It had to change the chips. The challenge was to manage the transition to the new chips recipe so that loyal fans who didnt want change didnt feel they were losing out, while boosting perceptions of the new chips among new customers and creating a halo effect for the brand.

Explain the following in your own words:

Where do KFC old & new customers stand in the Consumer Purchasing Funnel? And Why?
Which of the promotion mix elements you will select to (at least 3 elements) solve this problem? Why? And how are you going to use them?

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