KFC-New Product Marketing KFC KFC Zinger Chicken Sandwich In April 2017, KFC, a unit of YUM...

  

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KFC-New Product Marketing KFC KFC Zinger Chicken Sandwich In April 2017, KFC, a unit of YUM Brands (YUM), is launching one of its chicken sandwiches into outer space... as a marketing stunt to help promote its new spicy sandwich coming to the U.S. Now KFC decided to introduce its Zinger chicken sandwich (burger) into its home American market. This is despite the product being available in KFC's international markets for over 30 years, where it is KFC's most popular product in 120 countries. 1. What were the main reasons that KFC decided to introduce this new product? 2. Why did they need to test market the product, given that it was already successful in over 100 countries? 3. Did they need such an elaborate launch - which will include the launching of the chicken sandwich into space given that it is a popular product that would probably do well anyway? 1. Dread on the inf KFC-New Product Marketing KFC KFC Zinger Chicken Sandwich In April 2017, KFC, a unit of YUM Brands (YUM), is launching one of its chicken sandwiches into outer space... as a marketing stunt to help promote its new spicy sandwich coming to the U.S. Now KFC decided to introduce its Zinger chicken sandwich (burger) into its home American market. This is despite the product being available in KFC's international markets for over 30 years, where it is KFC's most popular product in 120 countries. 1. What were the main reasons that KFC decided to introduce this new product? 2. Why did they need to test market the product, given that it was already successful in over 100 countries? 3. Did they need such an elaborate launch - which will include the launching of the chicken sandwich into space given that it is a popular product that would probably do well anyway? 1. Dread on the inf

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Kfc is second largest world wide food company The main aim of to KFC is provide ... View the full answer